We help early-stage and growing businesses align sales and marketing around shared goals, clear messaging, and performance-driven execution that supports predictable revenue.
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When sales and marketing operate in silos, growth slows and opportunities are missed. We help you align both functions around the same priorities, language, and outcomes so they work as a single system. By improving coordination across goals, campaigns, and measurement, we help create a consistent experience for prospects and clearer execution for your team. Whether you’re building your first growth engine or improving an existing one, the focus is on reducing friction and increasing momentum.
We align sales and marketing around shared goals, clear customer definitions, and a unified view of the buyer journey.
We design data-driven digital strategies that match how customers buy and consistently support pipeline and revenue growth.
We plan and measure content around the buyer journey so every asset supports engagement, conversion, and sales progress.
We align sales and marketing around shared objectives, a common view of the customer, and a clear understanding of how each team contributes to the buyer journey. This includes defining Ideal Customer Profiles, creating a unified messaging framework, and establishing processes and reporting that keep both teams moving together from first touch to closed deal.
We design digital marketing strategies that reflect how your customers actually buy, not just how campaigns are typically run. This includes choosing the right mix of channels, structuring campaigns for conversion, and continuously improving performance using data. The goal is to ensure marketing efforts consistently support pipeline growth and sales outcomes.
We help you plan content that directly supports sales conversations and customer decisions, rather than producing disconnected assets. By mapping content to funnel stages and tracking performance, we help your team focus on what drives engagement, conversion, and progress through the pipeline.
When sales and marketing reinforce each other, prospects receive clearer signals and move through decisions faster.
Unified messaging across touch-points builds trust and reduces friction in the buying process.
Teams spend less time working at cross purposes and more time executing against common goals.
We work with founders and early teams building or refining their sales and marketing engines, especially where lead generation and sales execution are misaligned. This includes companies entering new growth phases, launching new offerings, or struggling to turn activity into outcomes. Our work is tailored to your stage, team size, and growth goals.
We begin by assessing how sales and marketing currently connect, identifying gaps in goals, messaging, processes, and metrics. From there, we bring both teams together to define shared objectives and agree on what success looks like.
We support execution by helping with campaign roll out, content development, and lead management improvements. Reporting is set up to track cross-functional outcomes, giving clear visibility into what’s working and where adjustments are needed.
This ongoing cycle of alignment, execution, and iteration helps ensure growth remains focused, measurable, and sustainable.
Talking Totem was instrumental in helping us establish the core infrastructure of our administrative and management platform. Highly recommended!
Highly efficient, very reliable, and will bring all of their experience and knowledge into the table. Highly recommend.
It’s been a pleasure to work with Talking Totem, as always. We were looking to hire new team members and they been a great help in identifying exactly who we needed. They obviously have very good experience in building teams and I would recommend them to any company that is looking to grow!
Talking Totem has always over delivered and this project was no exception. They have become a true partner offering strategic advice and services that have shaped our business strategy. We will continue taking advantage of the unique insights, strategic and operational advice from Talking Totem.
Talking Totem has been fantastic to work with!! Ever since they started supporting critical aspects of my business, I have seen a tremendous improvement in my revenue. They are sharp, analytical, know how to turn around results and do it with thorough professionalism, dedication and intelligence. From being a start up struggling to run smoothly to expanding, they’ve managed to take my company in the right direction in leaps and bounds.
